How long does the Foundation Plan take?

8–12 weeks depending on scope, decision speed, and any third-party dependencies like domain transfers. Most clients complete in 10 weeks.

What tools does DGK use to build this?

CRM for website, CRM, funnels, calendar, automation, and invoicing. Cloudflare for DNS. GA4 and Meta Pixel for tracking. Canva for brand assets. Make.com for advanced automation. All configured under your own accounts.

Do I need to know anything technical?

No. Sessions are screen-share builds where everything is explained as it's built. The SOPs are written for a non-technical VA or team member to follow.

What happens after the Foundation Plan is complete?

You have a fully functioning system. Most clients continue with Outbound or Content, or manage Foundation with a VA. Nothing locks you in, you own everything outright.

Can we start with just part of the Foundation Plan?

Yes. If budget is the constraint, we can scope a smaller starting point, e.g. Strategy + Website + CRM only, and add modules over time.

Is this the same as hiring a web designer?

A web designer builds a website. Foundation builds the strategy, website, CRM, automation, tracking, SEO, and sales process, and trains you to run it. Different scope. Different accountability.

What industries do you work with?

Primarily Australian B2B service businesses: IT/MSP, accounting, NDIS, legal, financial planning, construction, trades, recruitment. Not sure if you fit? Book a call.

How is this Done-With-You rather than Done-For-You?

Every build session is a 60-minute call where you're present. You see every tool, every decision. You approve everything before it goes live. Done-for-you means you get a deliverable. Done-with-you means you understand what you received.

DGK Business Consultancy

← Service 01 / 04 · Foundation Plan

Build the Machine
Before You Feed It.

Most B2B businesses try to grow before they've built the infrastructure to handle growth. The Foundation Plan builds it first. Built with you. Owned by you. Running in 8–12 weeks.

Why DGK

The Foundation stack

Strategy

ICP, offer, positioning

Website + CRM

Capture & qualify

Automation

Routing & follow-up

Tracking

Attribution to revenue

8–12

weeks live

100%

you own it

The problem

The problem most businesses don't realise they have.

You can have the best marketing in the world and still lose every lead that comes in because there's nothing to catch them.

No automated follow-up

Leads go cold while you're busy delivering work.

No CRM

Your pipeline is a mental list or a spreadsheet that's two weeks out of date.

No tracking

You can't tell what's working, so you keep guessing.

No sales process

Every enquiry depends on you personally showing up to handle it.

Every service you add on top of a broken foundation produces worse results. Outbound to a business with no follow-up loses 60% of its potential. LinkedIn Ads driving traffic to a site with no lead capture burn budget. Content building authority for a business with no booking system turns interest into nothing.

Fix the foundation first. Everything else performs better.

Pre-work

What "foundation" actually means.

Three pieces of pre-work that most businesses skip entirely and the reason their builds never compound.

ICP & Market Mapping

We define exactly who you're targeting: industries, company sizes, roles, locations, and why those people buy. Vague becomes documented and actionable.

Market, TAM & Offer Analysis

We size your addressable market, map the competitive landscape, and stress-test your offer. Pricing, packaging, and the gap you're uniquely positioned to fill.

Brand Positioning

What we build

Lead routing, pipeline stages, discovery & closing scripts, SOPs.

What you end up with

A sales process any team member can follow, not just you.

Four things most builds forget

GA4 actually configured, not just installed

Conversion tracking tied to campaigns

Sales SOPs that can be delegated

One reporting dashboard, no digging

How it's delivered

Done-with-you. Not done-for-you.

DGK doesn't disappear for 8 weeks and deliver a finished product. Every session is a 60-minute screen-share build where Dilip works alongside you. You see every decision. You ask questions. By the end, you know the system well enough to run it yourself with a VA, with an in-house hire, or solo.

Week 1–2
Pre-work + Foundation Strategy
Week 3–4
Website + Funnel + CRM
Week 5–6
SEO System setup
Week 7–8
Automation System
Week 9
Tracking + Analytics
Week 10
Sales Enablement
Week 11–12
Walkthrough, handover, SOPs documented

You own everything

CRM account, domain, automations, all under your name.

Documented SOPs

Every process written for a non-technical VA or team member to run.

No lock-in

We train you to run it. Continue with DGK or take it in-house, your call.

Real results

What Foundation builds in practice.

Automotive · Darwin, NT

From no digital presence to a system that books appointments while they sleep.

Before

No website that converted. No online booking. No follow-up process. No brand assets they could put in front of customers confidently.

What DGK built

›New website designed and built
›Online booking integrated
›Banner & brochure aligned to brand
›Automated follow-up + reminders
›CRM configured so no lead is missed

Result

A complete, professional digital presence, first impression to booked appointment, automatic.

NDIS Provider · Darwin, NT

A brand, a system, and a way to consistently reach new participants, without relying on word of mouth.

Before

Needed more than a website. Brand, digital presence, systems, and a repeatable acquisition channel.

What DGK built

›Website rebuilt, clear, compliant, conversion-focused
›Brand assets: banner, brochure, digital collateral
›Automation for enquiries, reminders, FAQs
›CRM configured with participant pipeline & onboarding

Result

A business that looks as professional as it operates, and systems that bring participants in without the owner managing every touchpoint.

The honest answers

Common Objection

We already have a website.

Having a website and having one that works are different things. Most were built to look good, no lead capture, no booking, no tracking, no CRM connection. Foundation builds everything the website needs behind it to actually generate enquiries. If yours already does that cleanly, you might not need this. Book a call and we'll tell you honestly.

We already have someone doing our marketing.

Then Foundation is what they need to work in. Marketing without infrastructure is a salesperson without a CRM, they might do everything right and still lose leads. Foundation gives them a converting site, automated follow-up, a CRM that tracks everything, and reporting that proves what's working.

We don't have time to be involved every week.

60 minutes a week. That's the ask. Everything else, the building, the configuration, the writing, happens between sessions. What you bring is your knowledge of your customers, your offer, your preferences. Without it, the system gets built for a generic business, not yours.

Can't I just hire someone to do all this?

You could. A web designer, a CRM consultant, an SEO agency, a marketing consultant, an automation specialist, a brand designer. That's 5–7 separate engagements, handovers, and vendors who don't talk to each other. DGK builds all of it as one connected system. One conversation. One person accountable.

We've tried this before and it didn't work.

Tell us what happened. The usual reasons: no strategy before the build, vendor disappears, tools don't talk to each other, no training, no SOPs. DGK is different by design, you're in every session, you own every tool, every process is documented. When the engagement ends, the system runs because you understand it.

FAQ

Questions, answered.

Still unsure? Book a call. No pitch. No pressure. Just a diagnosis.

Pricing

Foundation Plan, pick the build that fits.

One-off engagement. Built with you over 8–12 weeks. You own everything we build.

Essential

A$1,500one-off

Get the brand and front door right before you spend on growth.

Brand positioning
Brand kit
ICP definition
Website

If your business is growing
but the infrastructure isn't, start here.

Not sure if Foundation is what you need? Book the call. We'll look at your current setup, tell you honestly where the gaps are, and whether DGK is the right fit to fix them.

No pitch. No pressure. Just a diagnosis.

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Darwin-basedServing Australian B2B nationallyNo lock-in contracts

Build the MachineBefore You Feed It.