DGK Business ConsultancyThree-tier funnel, awareness, consideration, conversion. Each doing a specific job. Each tracked so you know what every dollar produced.
3 reasons most B2B LinkedIn campaigns leak budget, and the funnel structure that fixes it.
LinkedIn Ads fail for the same three reasons across every industry. None of them are about the platform.
A single direct-CTA campaign blasted at a cold audience. Cold audiences don't respond to direct CTAs, they need to be warmed first. One campaign can't warm and convert at the same time.
Budget goes in, some leads come out, but there's no clear picture of which ad, which audience, which message produced which result. You're guessing every month.
A thought leadership post to a high-intent prospect is wasted. A direct offer to someone who's never heard of you gets ignored. Creative must match where the buyer is, or it doesn't work.
This is the last service you add. Only after the foundation is in place. Ads driving traffic into a business with no CRM, no lead capture and no follow-up automation is budget burning into a broken system. When the system is ready, this is how you scale it.
Three tiers, three jobs, three types of creative, working together as one connected system.
Get in front of the right people. Build recognition.
The widest audience. The lowest commitment ask. Industry insights, useful frameworks, contrarian opinions, behind-the-scenes process. The goal isn't a lead, it's familiarity. People buy from people they recognise.
Convert awareness into interest. Build trust.
Retargeting warm audiences, people who engaged with Tier 1, visited the site, or matched custom audience criteria. Case studies, client results, process explainers, before-and-after stories. Tier 2 answers: can they actually deliver?
Turn interest into action. Book the call.
The narrowest audience. The highest intent. People who've engaged with Tier 2, visited specific pages, watched a video, or are in your CRM retargeting pool. Book a call, claim the audit, start the conversation.
Every component built into your accounts, configured around your business, and documented so you can run it without us.
Exact targeting mapped to your confirmed ICP, job titles, industries, company sizes, seniority levels, locations.
A targeting set that reaches decision makers, not just scrollers.
Custom audiences from your CRM, website visitors, and video viewers. Lookalike audiences from your best existing clients.
Ads reaching the highest-quality audience available on LinkedIn, people already connected to your business.
Thought leader carousels, single images, short video scripts, document ads, built around your expertise and industry insights.
3+ creative variants per Tier 1 campaign, tested and rotated to find what resonates.
Case study ads, result proof carousels, process explainer content built around real client outcomes and your methodology.
Proof-based creatives that answer 'can they actually deliver?' for warm audiences.
Direct CTA ads, offer-led creatives, booking-focused content built for hot audiences ready to act.
Conversion-focused ads that turn warm interest into booked calls.
Full build in LinkedIn Campaign Manager: structure, bidding strategy, scheduling, budget allocation across tiers.
Campaigns structured for performance, not just set up and left running.
Audience targeting configured per tier, cold for T1, retargeting for T2, hottest audiences for T3.
Each tier reaching the right people at the right stage, no wasted impressions.
LinkedIn Insight Tag installed. GA4 event tracking. UTM parameters on every ad. CRM attribution connected.
You know exactly which campaign, ad, and audience produced every lead, call, and client.
Pixel events mapped to CRM. Lead form submissions feed directly into your CRM pipeline.
Zero manual data entry, LinkedIn leads arrive in your CRM automatically.
Monthly report covering spend, impressions, CTR, CPC, CPL, cost per booked call, ROAS, with optimisation recommendations.
A clear monthly picture of what your ad spend produced, and a specific plan for the next month.
Performance figures shown are representative benchmarks. Verified client figures available on request.
A SaaS business needed to reach IT decision makers and generate qualified product demos without relying solely on inbound SEO or word of mouth.
An MSP needed to reach business owners and operations managers responsible for IT decisions, and generate enquiries from businesses without a current MSP relationship.
An NDIS provider needed to build a referral pipeline from support coordinators and physiotherapists who regularly refer participants to NDIS service providers.
An accounting firm wanted to reach business owners who were growing but hadn't yet found an accountant they were satisfied with, without competing on price against generic 'we do your tax' messaging.
A recruitment agency needed to reach business owners and hiring managers who regularly needed to fill roles, and position themselves as the preferred agency before those businesses posted on SEEK.
The 3-tier structure was the missing piece. We'd been running one CTA campaign and wondering why it wasn't working. Once awareness and consideration were doing their jobs, conversion finally made sense.
The lead quality from LinkedIn is on another level. We can actually trace each booked call back to the specific ad and audience, that changed how we think about ad spend completely.
We own the LinkedIn account, the creative, the attribution. No agency holding our data hostage. That's not how most agencies operate, and it's the only way that makes sense for us.
LinkedIn Ads are expensive on a cost-per-click basis, but the audience quality is incomparable. The reason most campaigns underperform isn't the platform. It's the single-campaign structure. Running one direct-CTA campaign to a cold audience is the fastest way to burn budget. The three-tier funnel is what changes the economics, cost per qualified lead drops significantly and quality improves.
If your business sells to other businesses, particularly in IT, professional services, healthcare, NDIS, finance, or recruitment, your decision makers are on LinkedIn. The platform has over 14 million Australian members. The challenge isn't whether they're there. It's whether your ads are structured to reach them at the right stage. If you're genuinely unsure, tell us on the strategy call. We'll give you an honest answer.
The minimum effective ad spend for a three-tier campaign is approximately $2,000–$3,000 AUD per month. If that's outside your current budget, LinkedIn Ads isn't the right starting point. Start with Foundation and Outbound, both generate results without requiring ad spend. When revenue grows, LinkedIn Ads become the amplification layer. That's why this is the fourth service DGK offers, not the first.
Then a strategy call is worth having for a different reason: a review of what you're running. Most self-managed campaigns have single-tier structure, no retargeting audiences, broken attribution, or creative that doesn't match the funnel stage. DGK will look at what you have, tell you honestly what's working and what isn't, and give you a clear picture of what a restructured campaign would look like.
Most agencies run LinkedIn Ads as a managed service, they configure the campaigns, send a monthly report, and charge a management fee whether the campaigns perform or not. DGK builds the campaign structure, attribution, and creative system, and trains you on how it works. You retain full control of your LinkedIn Campaign Manager account. The campaigns are yours, not held in an agency account.
Still unsure? Book a call. No pitch. No pressure. Just a diagnosis.
Priced per campaign. Ad spend is separate and paid directly to LinkedIn.
A clean LinkedIn Ads launch with the targeting and copy done properly.
A 3-tier funnel with attribution wired into your pixel and CRM.
Full targeting + monthly performance review so spend keeps compounding.
All prices in AUD. GST may apply. Add-ons billed at cost.
Or if you've been running LinkedIn Ads and not seeing results proportional to your spend, a strategy call will tell you exactly what's missing.
No pitch. No pressure. Just a clear picture of what a properly structured LinkedIn Ads system looks like for your business.